Resources Library by ANA

It's all very well in theory...

This paper examines some of the practical problems facing the survey researcher in the motoring field. It uses the example of three specific projects to illustrate ways in which such problems have been tackled by an adaptive, innovatory or flexible...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Gerry E. Levens

September 1, 1974

A case history of TvTimes

It is my intention to review the editorial research carried out for TVTimes since 1968, and to attempt to assess how and where it contributed to the development of the magazine. In the six years of its life, TvTimes has changed in many ways and of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Alwyn Wise

June 15, 1974

Editorial research in preparing a decision on the merger of two weeklies

A publisher sold two weekly magazines whose editorial content was different and whose readers were supposedly different both sociologically and psychologically. But economically it was no longer possible to continue publishing the two magazines...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Robert Gijs

June 15, 1974

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I)

For editorial policy it is important to estimate readers' appreciation of the contents. The panel method is one way of sounding the readers and getting a contribution to the editorial policy. In this paper we will present experiences and examples...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: F. T. M. van der Staay

June 15, 1974

The development of Zeit magazin guided by marketing research

The research for this colour magazine a supplement of DIE ZEIT (weekly) started in 1965/66, four years before it was launched, and the research activities are still going on. At the beginning of the planning phase prior to the development of ZEIT...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Georg Gramse

June 15, 1974

Choice of a new target for a weekly magazine

The weekly newspaper 'La Vie Catholique', published in Paris, was founded in 1945 and destined to become a mass-circulation vehicle of expression for a closely circumscribed segment of Catholic opinion. Its circulation figure rose to attain a peak in...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Jean-Louis Laborie, Jacqueline Aglietta

Company: KANTAR TNS Malaysia

June 15, 1974

The point of view of management towards market research in general and editorial research in particular

The author will try to carry out this welcome task by attempting to give a synthetic picture of the market and of the environment of the country which is host to this seminar (Italy) then going on to relate some experiences of his company. In many...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Napoleone Jesurum

June 15, 1974

The Espresso case history

On the 10th, March 1974, the new Espresso came out: an issue of 128 pages in "Time" magazine format, which covered all the subject matter in the three sections of the old Espresso (Polit./Cult./Econ.). It is a format common to many other weeklies all...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Carlo Erminero, L. Rubini

Company: Demoskopea

June 15, 1974

Segmentation of a local newspaper market from an editorial point of view

In a study for a local daily newspaper we have developed a method to classify readers according to their interests for several types of news, such as local news, sport news, sensational items, international, political, cultural, social news, etc. The...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Anton Oosterhuis

June 15, 1974